So I found out today that a subways station in Moscow is allowing customers to pay their fee by squatting which I thought was absolutely brilliant and a great way to introduce exercise into people’s everyday lives. With the Winter Olympics taking place in Russia, the committee introduced this idea not for the benefit of saving money exactly but to get the public interested in exercise and also a way to advertise the build up to the Winter Olympics.
I think it is a great campaign to get the public excited for the games ahead which starts in February. Alexander Zhukov, the president of the Russian Olympic committee says it’s about bringing sports to the people. “We wanted to show that the Olympic Games are not just an international competition most people watch on TV every two years,” He also said “They are also about involving everyone in the sporting way of life.” Which I think they have done this very well with many benefits. It’s a campaign that involves participation, interactivity from the audience that is physical and active. Not only does it promote the Winter Olympic Games but it is promoting healthy living which is what I always like to see!. It is also rewarding; People are more likely to participate if it involves a reward, and if you participate in the challenge you get a free subway ticket and you can wonder swiftly onto your travels! Brilliant!
Squatting is also a very common exercise that has many benefits such as:
- Tones your legs and bottom
- Maintains mobility and balance
- Functional exercise that makes real life activities easier
- Improves flexibility
- Prevents injuries
- Burns fat faster and the removal of waste products
So how does it work? Well, all you do is go up to the vending machine at the Vystavochaya Station where it will calculate how many squats you do within 2 minutes. If you succeed 30 squats within those 2 minutes then the machine will print out a free ticket. The tickets only cost like a pound but hey there’s nothing better than personal satisfaction knowing that you managed to save a little bit of money through the choice of exercise, something that will benefit your body and make your day that little bit better. And who doesn’t like a freebie anyway?
Check out the video here:
If only they did something like that in England I would definitely do it! Would you do it? Fill out my Poll below, I would love to know your views! Thankyoou 🙂
Healthy living 